The 2017 Toyota Prius Prime
Let's imagine the new possible.
Toyota's innovation can create a world where anything is possible. Where we can charge toward the next exciting chapter for hybrids. What if you found a vehicle that had style, was fun to drive and had excellent efficiency? What if you didn't have to choose between good for all and good for you? Prius Prime encompasses this vision, where a vehicle can be as inspiring to the human spirit as it is mindful of the world around us.
Put limits in the rearview mirror
Let's dream of a brighter tomorrow today. Introducing Prius Prime, the hybrid that begins where sacrifice ends. Expressive LED lighting makes a dramatic statement and a sleek, aerodynamic shape helps maximize your MPG. Available tech like the 11.6-in. tablet display puts more control at your fingertips. A larger battery pack extends your EV range and helps create more possibilities. Powering it all is Toyota's first dual motor drive system that helps deliver an exhilarating experience and lets you run on pure electricity, gas or both. Prius Prime will be available at Toyota dealers starting late 2016.